pg电子直营 418博士之家学术午餐会第八季第5期(总第126期)  

沙龙主题 ：文化契合与个体认知：“中国制造”召回事件的框架效果研究   

主讲人 ：潘霁教授   

主持人 ：马志浩博士   

时间 ：2019年5月10日星期五11:45-13:45  

地点 ：仙林校区pg电子直营 311  

摘要：  

This study identifies five frames packages consistently employed by mainstream U.S. newspapers to report China-related issues, and tests the effects of framing via an experiment. For the first part, master themes are extracted via a meta-analysis of published research papers, while framing devices are isolated via a textual analysis of New York Times articles about China afterward. Then symbolic devices are organized by themes to reassemble into frame packages. This approach of frame identification reduces guesswork by starting from the extraction of latent themes rather than manifest framing devices. Symbolic devices from the ―incompetent Communist‖ package are then embedded by a veteran journalist into an article to test the framing effect model integrating framing theory and predictions from the elaboration likelihood model. It is found that reading framed texts changes attitude indirectly by affecting frame-related activation; attention to different media contents incurs either facilitative or distractive effects; and cultivated China schema and consumer ethnocentrism exert an impact on attitude, too. 

嘉宾简介：  

潘霁，复旦大学新闻学院教授，信息与传播研究中心研究员。毕业于美国南卡罗莱纳大学获得传播学博士学位，曾担任新加坡南洋理工大学黄金辉新闻与传播学院博士后研究员。主要研究兴趣包括城市形象的数字化传播，媒介技术与城市日常生活转型以及数字传播研究方法创新等相关领域。   

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